Textbooks Business
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Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard th [More..] | |
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Combining engaging discussions and stimulating case studies, BUSINESS ETHICS: A TEXTBOOK WITH CASES provides a comprehensive, intellectually solid survey of business ethics, suitable for readers with little or no philosophical background. Rich with real-world examples, BUSINESS ETHICS: A TEXTBOOK WITH CASES invites you to critically analyze and apply a broad range of philosophical concepts and principles to today's most important issues in business and beyond. [More..] | |
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Are you planning to become part of this redesign or real estate staging network? During this time of phenomenal growth, these businesses may be worth your investigation. If you can answer yes to any of the following questions, then the redesign or home staging business may be just right for you. Do you love decorating your home? Are you addicted to home decorating shows and magazines? Do you know exactly what someone should do to sell their home fast? Are you constantly moving your furniture around? Do you find yourself decorating for your friends and family for free? Do you have a flair for decorating? Keep in mind, however, that Redesign and Real Estate Staging are more than just having the talent and skills to do the job. The busin [More..] | |
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Gain a strong conceptual understanding of statistics with the third edition of MODERN BUSINESS STATISTICS's balance of real-world applications and focus on the integrated strengths of Microsoft? Excel? 2007. To ensure your understanding, this best-selling, comprehensive text carefully discusses and clearly develops each statistical technique in a solid application setting. Immediately after each easy-to-follow presentation of a statistical procedure, a subsection discusses how to use Excel? to perform the procedure. This integrated approach emphasizes the applications of Excel? while maintaining a focus on the statistical methodology. Step-by-step instructions and screen captures further clarify the presentation to ensure your understandin [More..] | |
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Confusing Textbooks? Missed Lectures? Not Enough Time? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you Practice problems with full explanations that reinforce knowledge Coverage of the most up-to-date developments in your course field In-depth review of practices and applications Fully compatible wi [More..] | |
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This market-leading text from well-respected authors Anderson/Sweeney/Williams introduces sound statistical methodology within a strong applications setting. A wealth of real business examples, proven methods, and application exercises within STATISTICS FOR BUSINESS AND ECONOMICS, Revised 10e clearly demonstrate how statistical results provide insights into business decisions and present solutions to contemporary business problems. Comprehensive coverage, trusted for its accuracy, allows you to select the topics best for your course, including coverage of the latest statistical and business software to manage statistical information. This edition's accessible approach is strengthened with the innovative new CengageNOW integrated online cour [More..] | |
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For undergraduate strategy/strategic management courses. Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model. [More..] | |
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A complete revision of our market-leading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes small-business management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decision-making, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a survey-like approach. [More..] | |
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BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7 is designed to prepare students for success in today's digital workplace as well as tips on job searching skills. The textbook and accompanying Web site explains the basics of communicating in the workplace, working in teams, how to being a good listener and understanding business etiquette. Students study and practice the skills and activities involved in the writing process including the appropriate use of social media, preparing formal reports and proposals as well as informal business reports. The appendixes guide students through grammar and writing mechanics as well as information on formatting and writing documents. Authors Mary Ellen Guffey and Dana Loewy offer a wealth of ideas for wri [More..] | |
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This introduction to statistics emphasizes inference; data collection and analysis are covered extensively as needed to evaluate the reported results of statstical studies and to make good business decisions. Stresses the development of statistical thinking—the assessment of credibility and value of the inferences made from data—both by those who consume and those who produce the information. Provides numerous case studies, examples, and exercises that all draw on real business situations and recent economic events. Includes Excel computer printouts (with PHStat add-in) as well as SPSS and MINITAB printouts (SAS and STATISTIX dropped). A useful reference for business professionals who need to brush up on their statistics knowledge. [More..] | |
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